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iO2 - Breathing new life into the insurance industry

iO2 - Breathing new life into the insurance industry

Noosa Junction is home to innovative and fresh new insurance brokers – iO2. Based in the Noosa Professional Centre in Lanyana way, the striking green of their logo is replicated in their office which is a world away from the stodgy and normally boring industry of insurance. 
And that’s how owners, Joel and Alisa Laventure intend it to be, as their service and focus is different from the average insurance business. 
Read on for how they’re shaking up insurance in our tourist town….

Who are we? 
The founders of iO2 are Joel and Alisa Laventure. We returned to Australia after working overseas in Asia, Europe and North America for over 8 years, with two daughters Neve (7) and Rose (3).
Joel is originally from Perth, and has worked in the Insurance industry for over 25 years and has held executive roles for a number of global insurers, and has operated in both Australian and international markets. 
Alisa is originally from Ireland but moved to Australia 17 years ago. My background is in project and operations management across a number of industries. Alisa is also a Certified Insurance Professional, holding an ASIC Tier 1 Insurance Broking accreditation. 

What are we? 
iO2 Insurance group is a family run Insurance broker business, working on behalf of their business and private individual clients. We provide the best insurance protection solutions available, with access to a very broad range of competitive products and services. 
When we set up the business we wanted it to be unique, unlike any other insurance broker, so we started with the name, iO2. The i is for “insurance” and O2 is “oxygen”. We wanted to breathe new life into an old industry. Our aim was to bring transparency and integrity into our business, helping other businesses and private individuals understand insurance, giving them the best advice, protection and a level of support that has, unfortunately, been lacking in our industry. 

What makes us different?
Starting our own brokerage was something we have been working towards for years. As our industry is highly regulated, the licensing process to operate as an insurance broker is intensive, but we knew it was worthwhile. The standard business model for the majority of new brokers is to become an Authorised Representative for a fully licensed broker, rather than obtaining a full license for themselves. For us it was important to maintain our own integrity and operate solely under our own license. It was also important to establish a relationship-based business that was centred around offering the best service to our clients. 

Why Noosa?
It was incredibly important for us to choose where we wanted to raise our daughters, and we could not imagine a more wonderful place than Noosa. Our business is quite versatile and we can operate from any part of Australia but we fell in love with Noosa a long time ago and it seems like the perfect fit for our family. The whole family is thriving here; we absolutely love Noosa and what it offers new families in terms of quality of living.

Why is it working so well?
I think Noosa businesses were ready for a more dynamic, locally based insurance broker that was there to provide them with sound advice and to manage their insurances on their behalf. Being close to our clients allows us to gain a deeper understanding of their business, and therefore be able to provide them with the best insurance options available.

Growth at iO2
Shortly after establishing iO2 we brought on another partner, John Hollman, with over 27 years insurance experience. John is originally from Sydney, but now calls Noosa home. He brings a wealth of knowledge and knowhow to the business, and has a passion for exceptional customer service. We are currently in the process of recruiting more staff. Click here ( to view the latest opportunities to join the iO2 team.

We love the Junction because ……
The Junction fits us perfectly, as a family and a business. 
When we were looking at office spaces a year ago we looked everywhere and kept coming back to the Junction. We could just feel the new energy and new businesses and we wanted to be part it! In the last few months we have had so many new clients from the Junction or referred by a business in the Junction which has been incredible. We love the sense of community here.
We live on Noosa Hill and we have the best of both worlds; access to Hastings St and Main Beach, walking distance to the Junction, and a short cycle to school. 

Our favourite spot for Coffee in the Junction is…. 
Ooh that’s a tricky one, there are so many good spots now. For a quick coffee on the go, Pardons (right across from the office) I always love Noosa Hot Bread Shop, especially if I’m having a croissant, they are amazing, we always like 32 East, and Padstows is great when we have client meetings. There are so many more places we haven’t had a chance to try yet... working on it

Contact details 
iO2 Insurance
Noosa Professional Centre 
9/1 Lanyana Way
Noosa Junction 
07 53545414

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